sometimes there just isn't a great concept idea behind a logo. even less so for a redesign. for jr pedras para revestimentos (literally translated as "jr stones for tiling") all i could do was play with the letters jr, since even the company color was already set in stone. sometimes eluding to tiles with the letter themselves, other times just trying to create an interesting yet readable icon, i handed in five options of logo and business cards duo for the re-design of jr. above are three of the proposed logos... the final one ended up looking a lot like their previous one, except cleaner and with more of a design purpose to it.
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